By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table. Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. Still not convinced? Below are a few reasons as to why good SEO is so critical.
Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thoLynxnds of prospects at once, and only limited by what you ask of it.
SEO plays an important role in this research and buying cycle. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It’s about being where your customers are, and directing them towards solutions you offer them.
How? SEO is not a cost. It’s an investment. Study proves that your market is big enough to drive enough volume, the competition is weak enough for you to fight and win, and your experience with SEO consultants and SEO firms over time shows that you are getting a larger amount of targeted traffic from their efforts. If this traffic converts at a high rate into sales and profit, then the impact on your business from this SEO campaign will be responsible for well more than anything you can imagine.
SEO lets you dictate how your business should be featured on search results. If thoLynxnds of your prospects are viewing “random text”, you’re leaving money on the table. You’re letting a wonderful chance to get free advertising slip through your fingers. The good news is that once you’re aware of this, it’s easy to fix. SEO hands you back the controls, so you can steer your business along the right path.
Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share. An SEO strategist will help you manage this process, in collaboration with your marketing and communications department. Through SEO you get to control what people read, think and do on social sites and spread through their networks at the speed of light.
SEO can let you reap what your competitors sow! When your competition has a smaller marketing budget, they will make mistakes (or overlook opportunities). Good SEO can help you take advantage of these weaknesses. This makes SEO a smart move for small and medium sized businesses in competitive branches.